Walgreens’ Retail Display Success for ella+mila with Bay Cities

ella+mila is a vegan nail care line that is free of 17 harmful chemicals, and they focus on educating customers about the ingredients in their beauty products. At the onset of the COVID-19 pandemic in early 2020, ella+mila experienced increased sales. With nail salons closed and boredom quickly setting in for many, people started doing their nails at home—and stocking up on polishes.

Problem:
Part of the company’s growth during 2020 included a launch into more retailers: Walgreens, Rite Aid, and CVS. ella+mila was approached by Walgreens earlier this year to be included in their new clean beauty sections—for launch in September, a tight turnaround for a retail display.

Solution:
ella+mila already worked with Bay Cities when developing their ecommerce packaging, and they knew they could trust Bay Cities to create a beautiful retail display in the time allotted.

Download the case study to see how ella+mila achieved a successful retail launch with Bay Cities.