Case Study



Battle Bus Display

Fortnite, an online video game developed by Epic Games, has become a huge hit since it was first released in 2017. Walmart wanted to be the first retailer to sell exclusive Fortnite featured merchandise to their customers with giveaways and in-store promotions.

In addition, Epic Games required a supplier that could design and deliver and end-to-end POP display solution: from developing creative concepts to the pack out of products from over 20 vendors.

Epic Games and Walmart turned to Bay Cities to create an innovative and original POP WOW train display. The POP needed to fall in line with retailer requirements, while being easily recognizable as Fortnite, while also providing the perfect photo opportunity for customers and fans.

Download the case study to see how Bay Cities helped create an award winning Fortnite Battle Bus display.

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