Case Study


Game of Thrones 

#ForTheThrone Campaign Display

As the season premiere of the final season of HBO’s Game of Thrones neared, the popular network launched their #ForTheThrone campaign, which showcases key characters going through different obstacles in their quest for the Iron Throne and to rule Westeros. With larger-than-life characters, this display required sizable, creative structures that would need to be easily set up, shipped, and assembled in store.

HBO needed a supplier who could design and execute a unique, eye-catching structure while balancing a short timeline, multiple vendors, retail guidelines, and budgets -- which is why they turned to Bay Cities.

Download the case study to see how Bay Cities helped create displays with a high double-digit percentage sell through in the first two weeks, while also becoming a hit on social media.

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