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June 4th-5th, 2025

What To Expect from This Year's Summit

 

Understanding Next-Gen ConsumersGain insight into the strategies brands must embrace to stay competitive with the next generation of consumers 

Brand Power Panel – Insights from top brands on navigating challenges, driving innovation, and staying competitive in today’s retail landscape.

Personalization & AI Influence – The role of technology in creating customized shopping experiences.

Shaping the Shopping ExperienceBrands, retailers, and solution providers must collaborate effectively to tackle the challenges of e-commerce, retail media, and AI.  

Navigate Tariff-Driven RetailLearn how leading retailers are navigating shifting trade dynamics and tariff-related uncertainty 

Winning at Walmart – Understanding of how Walmart's evolving strategies and shopper expectations impact brands and in-store execution.

Work Culture & Leadership – Expert take from WD-40’s former CEO Garry Ridge on building a strong workplace culture, from his book Any Dumb-Ass Can Do It.

Receive a free copy of Any Dumb-Ass Can Do It: Leaning Moments from an Everyday CEO of a Multi-Billion-Dollar Company

Preliminary Agenda: Day 1

June 4, 2025

 

Time Duration Topic
8:00am 1hr Coffee & Registration
9:00 am 15mins

Opening Remarks Setting the tone on innovation, leadership, and the role of packaging and display in retail's future: Greg Tucker, Chairman & CEO, Bay Cities

9:15 am 45mins

Winning at Retail What it really means to win in today's dynamic and demanding retail world: Steve Frenda, Founder & CEO, Inspiring-Retail

10:00 am 15min Coffee Break & Networking
10:15 am 1hr 

Mastering Walmart Panel: Real-world experience and strategy from experts who understand Walmart's evolving expectations: Kelli Corbett, Chief Commercial Officer, Retail Monster; Andy Wiseman, Lean In; Zac Freeman, Director, The Harvest Group

11:15 45min

Any Dumb-Ass Can Do It: The Learning Moment: A fresh take on leadership, culture, and building high-performing teams: Garry Ridge, Former CEO of WD-40

12:00 pm 1hr  Lunch Break
1:15 pm 45min

From Disruption to Opportunity: Navigating Global Trade Challenges to Gain Competitive Advantages: This session will break down what brands and retailers need to know to stay agile and competitive in a rapidly changing trade environment: Maz Yafeh, Managing Director, Bank of America

2:00 pm 45min

The Evolution of Retail: Key Trends Reshaping the IndustryFrom automation to innovation and upcoming tariffs, what's changing in retail and how to respond: Amanda Lai, Director, McMillianDoolittle

2:45 pm 15min Coffee Break & Networking
3:00 pm 45min

What AI Needs from Retail in The Simulation Century: Learn how to strike the right balance between human and machine in the Simulation Century by understanding what AI truly needs to serve powerfully and effectively: Richard Boyd, Co-founder & Chairman, Ultisim

3:45 pm 1hr

Brand Power Panel: Unfiltered insights from top brands leading disruption, storytelling, and in-store excellence: Russ Beadle, Operations Manager, Nestle; Jacob Heller, Director of Sales Intelligence, Morinaga America; Peter Adderton, MyMobileX; Bill Kambol, Sr. Retail Trade Marketing Manager, MANSCAPED; Jessica Simonson, VP of Sales Operations, Ontel

4:45 pm 15min

Closing Remarks Greg Tucker, CEO & Chairman, Bay Cities

5:00 pm  2hrs Cocktails & Networking

 

Preliminary Agenda: Day 2

June 5, 2025

 

Time Experience
9:00am

Arrivals & Registration

10:00am

Tours Begin + Bonus Presentations from Bay Cities' Experts

-The Hottest Trend in Retail: Smart Cost Savings Allan Yue, Bay Cities

- Effective Use of Color, Julie Lam, Bay Cities

12:00am

Lunch: Popular Food Truck!

1:00pm Departures

 

Speaker Lineup Sneak Peek

Amanda Lai

McMillian Doolittle                                              

Richard Boyd

UltiSim                                                                 

Garry Ridge

The Learning Moment, former CEO of WD-40

Steve Frenda

Founder & CEO, Inspiring-Retail

Jacob Heller

Morinaga America, Inc.

Kelli Corbet

Retail Monster                                                  

Bill Kambol

Manscaped                                            

Andy Wiseman

Lean In                                                               

Peter Adderton

MobileX                                                                

Russ Beadle

Nestle                                            

Julie Lam

Bay Cities

Allan Yue

Bay Cities

Zac Freeman

The Harvest Group

Jessica Simonson

Ontel

Maz Yafeh

Bank of America